Wilson

KIRSTIE

SOCIAL MEDIA portfolio

kirstiewilson.com

Kirstie

Hello, I´m

Kirstie is a dynamic and results-driven Social Media Manager with a passion for crafting compelling narratives that engage and inspire. With a rich background in a variety of industries, she excels in strategizing and executing innovative social media campaigns that amplify brand visibility, foster community engagement, and drive measurable outcomes.

Her expertise spans across Facebook, Instagram, TikTok, YouTube and LinkedIn, where she leverages analytics to inform content strategies and boost audience growth. Kirstie's commitment to excellence is evident in her ability to blend creativity with analytical prowess, ensuring that every campaign not only resonates with its intended audience but also aligns with broader marketing objectives.

A lifelong learner, she stays at the forefront of digital trends, ready to harness the latest tools and technologies to keep her clients ahead in a fast-evolving digital landscape.

dec 2020

CMO

Well women coaching

sep 2017

group ecommerce manager

crown automotive group

JAN 2014

digital marketing manager

crown automotive group

university of phoenix

mba

concentration in marketing

loughborough university

bachelor of science

information studies

Google ad certifications

Weight loss for women 3-day summit

A groundbreaking 3-Day Virtual Summit hosted by Kirstie, designed to empower women aged 45+ on their wellness and weight loss journeys. Featuring 24 top influencers in the wellness sector, the summit covered a wide range of topics, from nutritional planning and fitness strategies to mental health and managing hormonal changes.

It achieved remarkable engagement, with over 1600 registrants, and fostered a community of participants eager to embrace sustainable health practices. This event not only increased brand visibility but also solidified Kirstie’s position as a thought leader in the wellness community, driving significant post-event consultations and client enrollments

Weight loss for women 45+ facebook community

The 'Weight Loss for Women 45+' Facebook community, spearheaded by Kirstie, served as a digital sanctuary for women navigating the complexities of weight loss during midlife. This group focused on holistic health, offering a blend of support, education, and empowerment to its 1600 members.

It thrived as a hub for sharing strategies, successes, and challenges, highlighting Kirstie's expertise in creating and managing engaging, supportive online spaces for targeted wellness goals

LEAD MAGNETS

content

marketing

As a seasoned Content Marketing Manager, my strategy revolves around creating impactful, engaging content tailored to resonate with our target audience. Below are examples that showcase my ability to craft compelling narratives, drive engagement, and deliver measurable results. Each piece reflects my commitment to blending creativity with data-driven insights, ensuring that our content not only captivates but also converts.

My Approach to Content Marketing

At the core of my content marketing strategy lies a fundamental belief: the customer is at the center of everything we do. This customer-centric approach informs every piece of content I create, ensuring that our messaging not only engages but also deeply connects with our audience on a personal level.

Understanding the Audience

Every successful campaign starts with a deep understanding of our audience's needs, desires, and challenges. Through diligent research and data analysis, I gather insights that guide the creation of content that speaks directly to our target demographic, addressing their specific concerns and aspirations.

Creating Value

My focus is on delivering value through every content piece—whether it’s an informative blog post, an engaging video, or a compelling social media update. By prioritizing the provision of useful, relevant information, I aim to build trust and establish a long-term relationship with our audience.

Engagement and Interaction

Engagement is the heart of content marketing. I strive to create content that invites interaction, encourages dialogue, and fosters a community around our brand. This involves not only crafting engaging narratives but also actively participating in conversations and listening to feedback.

Measurable Results

While creativity and engagement are key, I also believe in the importance of measurable outcomes. By setting clear goals and utilizing analytics, I ensure that our content marketing efforts lead to tangible results, from increased brand awareness to higher conversion rates.

Continuous Improvement

The digital landscape is ever-evolving, and so is our approach to content marketing. I am committed to continuous learning and adaptation, always looking for innovative ways to enhance our content strategy and better serve our audience.

• increased follower count by 68%
  
• 20% increase in engagement
  
• 50% rise in client inquiries
  

well women coaching

• 1600 registrants
• 15% funnel upsell rate
• 25% conversion to group membership

3-day virtual summit

crown automotive group

• 20% increase in engagement and brand awareness
• 30% growth in follower base

• Cross-Channel Marketing: Hubspot, Hootsuite
• CMS systems: WordPress, SquareSpace, Canva, Contentful
  
• Web & funnel design: ClickFunnels, GoHighLevel, WordPress, SquareSpace
  
• Social media & SM management: Facebook, Instagram, YouTube, TikTok, LinkedIn, Google, Hootsuite, Sprout Social, Buffer, OneUp, Social Sprout, Hubspot
  
• SEO: SEMrush, Moz
  
• Paid Ads Management: Google Ads and Facebook Ads Manager
  
• CRM & messaging: ChatSilo, SimpleTexting, MailChimp, Active Campaign, Slack, Telegram, Discord, Close.io, eLeadone, SalesForce
  
• Customer feedback/survey tools: Google Forms, JotForm, SurveyMonkey
  
• Project management: Trello and ClickUp
  
• Visual design: Canva, Adobe, MS Publisher
  
• AI: ChatGPT, Gemini, Invideo AI, Fliki
  
• Office functions: Microsoft Office Suite, Google-Suite
  

Me

WHAT THEY SAY ABOUT

It was a pleasure working with Kirstie. She is a naturally innovative thinker. She is able to quickly organize and assimilate information to create brilliant business strategies. She is an incredible networker! She takes great care in assisting others in achieving their goals. Her consultative business approach and thorough understanding of business technology will enable her to directly impact your business’ efficiency.

🌟 “Slow down rockstar”

🌟 “I cannot figure out how you do everything you do.....”

🌟 “I knew you would be on top of it………Thanks for all that you do!”

🌟 “Thank you for always being at the ready to go above and beyond to help our cause.”

Former

Colleagues

Jen

Novalk

Digital Marketer & former colleague

kirstiehwilson@gmail.com

full certification list

MyExpertise

Google Digital Marketing and E-Commerce Professional Certificate

eMarketing Association, Certified Digital Marketer

Google Digital Academy:

• Google Ads Search Certification
  
• Google Ads Display Certification
  
• Google Ads Video Certification
  
• Google Ads Creative Certification
  
• Google Ads Measurement Certification
  
• AI-Powered Shopping ads Certification
  
• AI-Powered Performance Ads Certification

HubSpot Academy:

• Digital Marketing Certified
  
• Digital Advertising Certified
  
• Social Media Certified
  
• Content Marketing Certified
  

LinkedIn Learning:

• What Is Generative AI
  
• Ethics in the Age of Generative AI
  
• Designing Growth Strategies
  
• Growth Marketing Foundation
  
• Growth Hacking Tips
  
• Marketing Tools: Growth Marketing
  

Coursera Certifications:

• The Strategy of Content Marketing
  
• Ai-Driven Attribution Testing
  
• Marketing analytics: Know your customers from Macquarie University
  
• Business intelligence and data analytics: Generate insights from Macquarie University